Go Stretch, GoAir tells corporate travellers ; Decreasing yields, shrinking passenger traffic, high fuel costs... So, what does the Wadia-promoted LCC GoAir do? Launch premium seating on its flights.

Decreasing yields, shrinking passenger traffic, high fuelcosts... So, what does the Wadia-promoted LCC GoAir do? Launchpremium seating on its flights. Branded GoComfort, it will betargeted at corporate travellers looking for affordable businessclass comforts.

There is an opportunity for a business class service at a lowerprice point as business class travel in network carriers is pricedvery exorbitantly,says Edgardo Badiali, CEO of GoAir.

GoAir'sbusiness classfares will start with Rs 1,750 added to thebudget fare. A traveller will get a choice of a window or aisle seatin the first four rows, complete with extra leg space. GoAir is alsomulling a scheme for frequent …